Sam Nowell (b. 1998) is a Manchester-born designer & creative. He graduated from the University Of Liverpool in 2019 studying Architecture and is known for his tongue-in-cheek repurposing of mundane items into clothing pieces, often working with salvaged fabrics and referencing themes that defined his upbringing in an northern English town. Each item that is created by the studio is 1/1, resulting in each piece holding its own aesthetic and story. 


Notable past collaborators include Wimbledon, Selfridges, TATE, Depop, Kyra TV & The Basement. 

His studio is based in London, England.



"These Ideas Just Happen To Be Real, And You Could Do It Too, If You Tried"