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Sam Nowell (b. 1998) is a Manchester-born designer & creative director. He graduated from the University Of Liverpool in 2019 & Central St. Martins in 2022 studying Architecture and is known for his tongue-in-cheek repurposing of mundane items into clothing pieces, often working with salvaged fabrics and referencing themes that defined his upbringing in a northern English village.

 

Notable past collaborators include Wimbledon, Dr Martens, Selfridges, TATE, Depop, Hemingway Design, Traid & The Basement. 

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In 2022, Nowell shared the collection "Am I the it in British?", a body of work that interrogated his upbringing and the theme of village life. The collection met at an intersection between old traditions such as Morris Dancing & Rushbearing and contemporary traditions that are synonymous with an adolescent village life. Accompanying the collection was a series of hats by Benny Andallo, as well as footwear by George Cox.

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In 2024, Nowell shared the collection FETE, a love letter to a village life ideal. Sitting between traditional folk costume and contemporary dress, the 20-look collection explored an upbringing in an unnamed northern village. Referencing forgotten customs and traditions, FETE saw the uniforms of village life reimagined.

 

His studio is based in North London.

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