top of page


Sam Nowell (b. 1998) is a Manchester-born designer & creative. He graduated from the University Of Liverpool in 2019 & Central St. Martins in 2022 studying Architecture and is known for his tongue-in-cheek repurposing of mundane items into clothing pieces, often working with salvaged fabrics and referencing themes that defined his upbringing in a northern English village. Each item that is created by the studio is 1/1, resulting in each piece holding it's own aesthetic and story. 


Notable past collaborators include Wimbledon, Selfridges, TATE, Depop, Kyra TV & The Basement. 

In 2022, Nowell shared the collection "Am I the it in British?", a body of work that interrogated his upbringing and the theme of village life. The collection met at an intersection between old traditions such as Morris Dancing & Rushbearing and contemporary traditions that are synonymous with an adolescent village life. Accompanying the collection was a series of hats by Benny Andallo, as well as footwear by George Cox.


His studio is based in London, England.

bottom of page